Evolution Furniture is a custom furniture and interior design company that specializes in creating custom furniture for both commercial and residential spaces. The company places great emphasis on aesthetics and maintaining a consistent brand that communicates elegance, class, and sophistication while still embodying their creative vision.
Evolution Furniture approached us in need of modern branding that best represents their services. I designed a logo that is both elegant and modern, capturing the essence of their brand. The high contrast of IvyMode immediately communicates a feeling of sophisticated elegance. Raleway, a familiar sans-serif font, pairs well with the more stylized IvyMode, lending an openness and warmth that draws visitors into the website's body copy. The palette created for Evolution Furniture embodies the company's creative nature. Muted greens and earthy tans represent the natural materials used to create their products, while the high contrast of gentle cream and dark forest green infuses the site with a sense of elegance.
Brand Design
Evolution Furniture
October 2022
The primary objective of this project was to design and develop a website that is both functional and aesthetically appealing. The design and imagery were carefully curated to convey elegance and sophistication, while also highlighting Evolution Furniture's extensive portfolio of commercial and residential services. Furthermore, I created a series of social media posts that were in line with the company's brand direction. The social media posts were designed to engage the audience and reinforce Evolution Furniture's brand image of sophistication and quality. By showcasing the company's projects and expertise, the posts aimed to further establish Evolution Furniture as a leader in the industry.
