Mild to Wild

Product Design
Project Overview
Mild to Wild is a hot sauce brand that I developed during my college years. The direction I took for this brand was a creative Wild West/cowboy theme. For this project, I designed the logo and the different labels for the hot sauce. I went a step further by taking professional photos of the hot sauce and creating illustrations for an advertising campaign.
Material I Designed:
The logo helps represent what the rebrand is all about. In the logo, I incorporated a cactus on fire to convey the message of hotness and the Wild West.

For this photoshoot, I set up a mini studio in my basement to capture the perfect shots. It was a great opportunity, as I learned a lot about product photography through this process. I created custom labels for each of the different hot sauces. For these labels, I aimed to create unique illustrations that showcased the different flavors while remaining consistent with the overall brand identity.
Product Design
March 2020
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