North Mountain Brewery

Brand Identity
Project Overview
North Mountain Brewery is a Brewery/Sports Bar located in north Scottsdale. It's name comes from the famous "North Mountain" that the restaurant is located next to. North Mountain is a family own bar that is loved by all Arizona locals.
Material I Designed:
The brand direction for this project is designed to resonate with nature enthusiasts and those who love to explore the world. The primary color palette consists of a deep forest green, complemented by a vibrant orange and a subtle beige. These colors reflect the company’s strong connection to the outdoors. To emphasize the rugged and authentic nature of the brand, I selected a robust, down-to-earth font. This choice effectively communicates the North Mountains family-owned, local business status.
Brand Design
March 2024
Product Design
March 2024
In addition to developing the brand and designing various stationery and logo mockups, I also designed labels for four unique craft beers. My aim was to expand upon the brand identity by creating visually striking illustrations that convey the brand's core values. Each label features a distinct illustration, meticulously crafted to align with the brand's ethos and aesthetics.
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