Pacific Coast

Brand Identity
Project Overview
In early 2024, I undertook a personal project, Pacific Roast Coffee Co., which provided an enjoyable opportunity to design a coffee shop brand—a long-standing aspiration of mine. To emphasize the Pacific Coast theme, I infused the brand with a sailor/nautical aesthetic. The choice of an anchor as the central element in the logo was deliberate, aiming to evoke a sense of security and safety associated with the brand.
Material I Designed:
Brand Design
January 2024
The design approach for this brand was focused on creating a calm and welcoming ambiance. The goal was to ensure that individuals from diverse backgrounds feel at ease, enjoying a delightful cup of coffee while taking in the scenic views of the Pacific Coast. Blue was chosen as the primary color for its calming effect and its ability to reinforce the sailor theme. Complementing this, orange was introduced to add a warm element to the brand. The overarching aim was to convey a sense of tranquility and hospitality, offering a unique and distinctive experience that sets this coffee shop apart from traditional brands.
Product Design
February 2024
In this project, I developed three distinct coffee bag designs for three different coffee roasts: Lighthouse Roast, Santa Monica Roast, and Monterey Bay Roast. Each bag features a unique illustration and color scheme to distinguish the roasts from each other. The goal was to maintain alignment with the established brand identity of the coffee shop while also introducing new elements to expand the brand beyond the logo and stationary.
Merchandise Design
February 2024
As part of the brand extension, I created an illustration for a graphic tee, incorporating all the brand colors. The final design was chosen for its uniqueness and adherence to the Pacific Coast brand identity, ensuring a cohesive and compelling addition to the brand's merchandise lineup. The graphic tee design serves as a wearable extension of the brand, offering customers a stylish way to connect with the Pacific Coast aesthetic.
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