Siachen

Brand Identity / Apparel Design / Website Design
Project Overview
Siachen is an outdoor apparel company rooted in India. The name "Siachen" is inspired by the Siachen Glacier in the Himalayas, a location of great historical significance for India, where many battles were fought between India and its neighboring countries. The brand's vision is to create high-quality apparel for those who love the outdoors and seek to challenge the limits of human ability.
Material I Designed:
For this brand, I aim to convey boldness through the font choice while subtly incorporating the glacier's influence into the "A" of the logo wordmark. The sharp edges of the logo are designed to reflect the jagged peaks of mountains and glaciers, reinforcing a more masculine brand identity. These design choices ultimately define the brand as bold, confident, and committed to quality, with a strong emphasis on hard work.
Brand Design
July 2024
Website Design
August 2024
For the website, I developed an e-commerce site using Shopify. I designed mockup images of t-shirts, jackets, hoodies, vests, and hats in both men's and women's variations. I uploaded these products to create a diverse catalog of high-quality items.
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